1105 Why Performative Social Media Is Toxic

thinkfuture: technology, philosophy and the future

See more here: https://thinkfuture.substack.comConnect with Hasmukh: https://www.hasmukhkerai.com/the-learning-curve---In this episode of thinkfuture, host Chris Kalaboukis speaks with Hasmukh, founder of The Learning Curve, a business dedicated to helping freelancers, creators, and small businesses rethink their relationship with technology. Hasmukh’s mission? To keep work lean, purposeful, and balanced—while reclaiming control from platforms and building lasting, meaningful connections with audiences.Hasmukh shares his personal journey from corporate life to entrepreneurship, a decision sparked by the uncertainty and lack of autonomy he experienced during the COVID-19 pandemic. Now, through The Learning Curve, he’s helping others do the same: break free from digital overwhelm, focus on what matters, and take back ownership of their creative and business pursuits.In this episode, we explore:- Why performative social media content is toxic for creators—and what to do instead- The power of building your audience through owned channels like email newsletters- The pros and cons of platforms like Substack for creators and small businesses- Why trust in traditional media is eroding and how to build your own credibility- Predictions for the future of content consumption by 2035, including immersive technologies and post-smartphone experiences- The rising demand for in-person, offline experiences as a counterbalance to digital fatigue- How freelancers and creators can create sustainable, authentic businesses without burning outHasmukh emphasizes that creators don’t have to play the “attention game” to succeed. Instead, he encourages entrepreneurs to focus on direct audience relationships, authentic storytelling, and work that aligns with their values.If you’re a creator, freelancer, or entrepreneur who wants to escape the performative trap of social media and build something real, this episode is packed with insights on how to own your platform, manage tech more mindfully, and create meaningful content that actually resonates.