The Future of Competitive Strategy with Mohan Subramaniam

Thinkers & Ideas

Dr. Mohan Subramaniam is a Professor of Strategy and Digital Transformation at the IMD Business School. His research is focused on the digital transformation of incumbent industrial firms, specifically, new sources of competitive advantage in the digital age.

In his latest book, The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems, Mohan discusses how companies must adapt their competitive strategies to capture the value from data, suggesting that the context of competitive strategy has shifted from industries to digital ecosystems.

In conversation with Martin Reeves, Chairman of BCG Henderson Institute, Mohan explains the concept of digital myopia, referring to the inability of modern-day firms to envision the full scope of value that digital technologies can offer. Together, they evaluate the success factors of famous tech giants and how legacy companies can effectively compete with them.

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About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.