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Interview with Bob Heyman & Viktor Grant - Original Inventors of SEO
Manage episode 516358758 series 3690272
WorkHacker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 WorkHacker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
n this special episode, we sit down with Bob Heyman - the marketing pioneer widely credited with coining the term Search Engine Optimization - and Viktor Grant, one of the earliest innovators in digital marketing and analytics. Together, they take us back to the origins of SEO in the 1990s, sharing the stories, people, and technological shifts that shaped the practice long before Google became a verb.
From the early days of manual submissions and keyword meta tags to today’s world of AI-driven search and generative experiences, Heyman and Grant explore how optimization has evolved - and what’s next as algorithms begin to think, create, and personalize results in real time.
They discuss whether we’re entering a new era of Generative Engine Optimization (GEO) or simply witnessing the next natural phase of SEO, and what these changes mean for marketers, creators, and searchers alike.
If you’ve ever wondered where SEO came from, how it’s transforming in the age of AI, and what skills will matter most in the decade ahead, this conversation offers a fascinating mix of history, insight, and forward-looking perspective from two of the people who helped define the field itself. www.workhacker.com.
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