Manage episode 303403524 series 1987794
On our latest WorkInSports Podcast, we go a little deeper into the realm of college athletics as VP of Content and Engaged Learning Brian Clapp sits down with Auburn University’s Assistant AD for Marketing and Fan Engagement Dan Heck, who details his journey from a marketing graduate assistant at Central Michigan University to his current post running the Tigers’ marketing efforts in the football hotbed of the SEC.
The Draw of College Athletics
There is a “cool factor” to working in sports that has traditionally drawn a large pool of candidates to any job opening to be part of the action, and college athletics is no different in this regard. You can flip on football games across the country on Saturday and see packed stadiums of diehard fans cheering their lungs out to create an energetic atmosphere. Working in college athletics offers a chance to live in and provide that environment. As a marketer, Heck is responsible for putting on the pageantry of a gameday and giving fans a connection to Auburn’s student-athletes.
Catch the full episode, it has a lot of great info on getting into and excelling in college athletics.