From Backstreet Business to Multi-Billion Dollar Brand with Reebok Founder Joe Foster

The Winners Club

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe.

In this episode, we are joined by Joe Foster, Founder of Reebok. A man with the shoe business in his blood, with the Foster family hand-making running shoes out of their small factory since the late 19th century.

In the late 1950s with the family business growing stale and Joe’s father and Uncle resisting any change, Joe and his brother Jeff decided to strike out on their own, setting up a new company inspired by the success of Adidas and Puma. While there were ups and downs along the way, by the 1980s Joe Foster’s vision and determination eventually led Reebok to incredible worldwide success after the brand was the first to latch onto the aerobics craze sweeping America.

With Joe’s remarkable book ‘Shoe Maker’ having recently been released, which recounts in page turning detail how he built Reebok from the ground up, we sat down with Joe to learn about his beginnings, the role luck played in his life, the route he took to conquer America and how he turned a small business into a huge four billion dollar company.

Joe Foster shares:

• How the family business started
• Why he and his brother made the difficult choice to leave the family business and start their own shoe company
• How they landed on “Reebok” as the name of the company
• How to make a break in new market
• Adapting to the latest technology trends for your business

This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio.

For more information on The Winners Club head to http://thewinnersclub.club/appdownload

Connect with Joe Foster via https://www.reebokthefounder.com/