Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
This week we have the mastermind Director behind the upcoming Revelation Road series, Gabriel Sabloff, as he talks about what it takes to film action-packed movies and television show like: Revelation Road, Beckman, Samson, Sons of Thunder, etc. We learn all about the tools and tricks to make it as a Director in the indie film industry.Follow online!📸 Instagram: https://instagram.com/DavidarWhite/🤣 TikTok: https://www.tiktok.com/@DavidarWhite📘 Facebook: https://www.facebook.com/DavidarW...
This week we have the mastermind Director behind the upcoming Revelation Road series, Gabriel Sabloff, as he talks about what it takes to film action-packed movies and television show like: Revelation Road, Beckman, Samson, Sons of Thunder, etc. We learn all about the tools and tricks to make it as a Director in the indie film industry.Follow online!📸 Instagram: https://instagram.com/DavidarWhite/🤣 TikTok: https://www.tiktok.com/@DavidarWhite📘 Facebook: https://www.facebook.com/DavidarW...
The White House Pod - Dare to Dream - With friend and actor from God's Not Dead, Paul Kwo Can you name the only other actor that's been in all 5 of the God's Not Dead movies in the franchise? Don’t miss this episode with my friend and Actor, Paul Kwo! He talks about his family, music, his career in acting and teaching young aspiring actors to achieve their dreams. Twitter: https://twitter.com/DavidARWhiteFacebook: https://www.facebook.com/DavidARWhiteInstagram: https://instagram.com/davidarwhite/Website: https://http://davidarwhite.com/#davidwhite #thewhitehousepod #DaretoDream #Podcast #GodsNotDead #PaulKwo…
The White House Pod - Dare to Dream - With Palisades and Eaton Fire Attorney, Tony Baird What was it like to be in the Palisades or Eaton fires, in Los Angeles? Don’t miss, Disaster Attorney, Tony Baird! As he talks about it and what to do in case your home is affected by a fire, by one of the top attorneys out there. We find out about the law, his family, and our high school boys and their basketball Twitter: https://twitter.com/DavidARWhiteFacebook: https://www.facebook.com/DavidARWhiteInstagram: https://instagram.com/davidarwhite/Website: https://http://davidarwhite.com/#DavidarWhite #TheWhiteHousePod #DaretoDream #TonyBaird #PalisadesFires #EatonFires #CaliforniaFires #Attorney…
The White House Pod - Dare to Dream - With Tabitha of Bewitched aka Erin Murphy Have you ever been "Bewitched"? If not, great ready to, in this week's episode with Tabitha herself, aka Erin Murphy! Join us as we learn about her life growing up on one of the most iconic television shows in the world, what she's doing now, her family, and wrestling with Hulk Hogan! You don't want to miss this episode, or she might cast a spell on you. Twitter: https://twitter.com/DavidARWhite Facebook: https://www.facebook.com/DavidARWhite Instagram: https://instagram.com/davidarwhite/ Website: https://http://davidarwhite.com/ #TheWhiteHousePod #DaretoDream #DavidarWhite #Podcast #ErinMurphy #Bewitched #Tabitha…
The White House Pod - Dare to Dream - With Billboard Charting Rockstar, Stephen Petree Upon request from everyone, we have the huge Rockstar, Stephen Petree. He shares his journey from being a Popstar on the top 50 Billboard charts, touring with Marky Mark and the Funky Bunch, dawning the cover of Teen Beat, to becoming a Rockstar solo artist, and scoring music for hit films and television shows from "Duck Dynasty" to some of our movies and series like "The Encounter" and many many more. Twitter: https://twitter.com/DavidARWhite Facebook: https://www.facebook.com/DavidARWhite Instagram: https://instagram.com/davidarwhite/ Website: https://http://davidarwhite.com/ #TheWhiteHousePod #DaretoDream #DavidarWhite #StephenPetree #Top50Billboard #PCQuest #TheEncounter #DuckDynasty…
The White House Pod - Dare to Dream - With the creator of The Chosen, Dallas Jenkins Meet the creator, writer and director of the hit series "The Chosen", Dallas Jenkins. Get to know the man behind such hits as "What If", not to mention his dad, who was the author of the successful "Left Behind" novels and movies. Oh and his time working with the top horror Blumhouse Productions! AND of course lets not forget his most recent Lionsgate hit movie "The Best Christmas Pageant Ever". Twitter: https://twitter.com/DavidARWhite Facebook: https://www.facebook.com/DavidARWhite Instagram: https://instagram.com/davidarwhite/ Website: https://http://davidarwhite.com/ #TheChosen #DallasJenkins #DavidarWhite #TheWhiteHousePod #DaretoDream #WhatIf #LeftBehind #TheBestChristmasPageantEver…
The White House Pod - Dare to Dream - Rockstar from For King and Country, Luke Smallbone Meet the dynamic rockstar, Luke Smallbone, from the legendary band "For King and Country". Luke opens up about his personal health journey, the band's inspiring beginnings, and the heartfelt story behind the movie "Unsung Hero," based on his family's incredible life. Plus, get an inside look at For King and Country's latest Christmas show "Drummer Boy Christmas LIVE", which made its dazzling debut in theaters this last holiday season. Tune in for an episode filled with inspiration, music, and the power of dreams. Twitter: https://twitter.com/DavidARWhite Facebook: https://www.facebook.com/DavidARWhite Instagram: https://instagram.com/davidarwhite/ Website: https://http://davidarwhite.com/ #forkingandcountry #unsunghero #LukeSmallbone #davidarwhite #thewhitehousepod #Daretodream #podcast…
Have you ever met a real life Ninja, well in this week's episode you get your opportunity to meet one of the most well known American Ninja Warriors in the world, Daniel Gil. Join us as we learn about his life, his family and faith as he takes us through his journey in the obstacle course of life and the American Ninja Warrior obstacle courses on his way to becoming the champion you see today. You do not want to miss this episode. Follow online! 📸 Instagram: https://instagram.com/DavidarWhite/ 🤣 TikTok: https://www.tiktok.com/@DavidarWhite 📘 Facebook: https://www.facebook.com/DavidarWhite/ 🐦 Twitter: https://twitter.com/DavidarWhite 🌐 Website: https://www.DavidarWhite.com/ #DavidarWhite #TheWhiteHousePod #DaretoDream #DanielGil #AmericanNinjaWarrior #Champion #Author…
This week we welcome the most prolific faith based author of this generation, Karen Kingsbury, as we learn about how she got started in Journalism and what led her to becoming an author. She also shares about her new books, television show "The Baxters" and newest movie "Someone Like You" which is now available on DVD and Digital.Follow online!📸 Instagram: https://instagram.com/DavidarWhite/🤣 TikTok: https://www.tiktok.com/@DavidarWhite📘 Facebook: https://www.facebook.com/DavidarWhite/🐦...…
This week we welcome the man that took American Idol by storm and now rules the Christian Music scene, Colton Dixon! During this episode Colton takes us on a journey through his life, how he got into music, his family, faith, and how he balances it all on the brim of his hat. You don't want to miss this episode or the movie "Sight", where you can hear his Billboard charting song "Rest of My Life". Follow online! 📸 Instagram: https://instagram.com/DavidarWhite/ 🤣 TikTok: https://www.t...…
Known for roles in The Blacklist, Man of Steel, Batman vs. Superman, Zack Snyder's Justice League, The Matrix Reloaded, Matrix Revolutions, and many many more. Welcome The Man, The Voice, The Legend, Harry Lennix! We discuss how he got started in acting, and working together on our movie Nothing is Impossible and also casting him in the series Destination Heaven. You don't want to miss Harry!Follow online!📸 Instagram: https://instagram.com/DavidarWhite/🤣 TikTok: https://www.tiktok...…
For the First Time, by popular demand, the producer of I Can Only Imagine, Ordinary Angels, Unsung Hero, Jesus Revolution, White Bird and his new movie coming out on Nov. 8th, The Best Christmas Pageant Ever, welcome my good friend and pal, Kevin Downes. You don't want to miss this one as we go down memory lane, discussing how and when we first met, got started in the entertainment industry, and had dual visions of the faith-based industry that had yet to be created. This is not an episode you want to miss, as you will be laughing and of course crying the entire time! Follow online! 📸 Instagram: https://instagram.com/DavidarWhite/ 🤣 TikTok: https://www.tiktok.com/@DavidarWhite 📘 Facebook: https://www.facebook.com/DavidarWhite/ 🐦 Twitter: https://twitter.com/DavidarWhite 🌐 Website: https://www.DavidarWhite.com/ #Podcast #TheWhiteHousePod #DaretoDream #DavidarWhite #KevinDownes #KingdomStoryCompany #FaithBasedFilms #UnsungHero #ChristianFilms #TheBestChristmasPageantEver #JesusRevolution #OrdinaryAngels…
Meet the multifaceted talent, Carlos PenaVega, known as a pop sensation with Big Time Rush and now stepping into the romantic lead in NEW heartwarming film, "Mr. Manhattan." Carlos shares his journey as a young kid from the stages of Nickelodeon to growing up in the industry and now the silver screen, Carlos opens up about the challenges and triumphs of evolving and his navigating his faith and family values in the entertainment industry. Tune in to this episode "The White House Pod...…
This week's inspiring episode features the iconic Movie and TV star Charlene Tilton, best known for her unforgettable role as Lucy Ewing in the legendary television series *Dallas*. In this engaging conversation, Charlene delves into her remarkable journey from being a teenager in Hollywood, to sharing behind-the-scenes stories from *Dallas* and her experiences navigating the entertainment industry. Charlene opens up about her passions, challenges, and the dreams that continue to drive h...…
This week we have the amazing Dr. Wendy L. Patrick, a career prosecutor, public speaker, and author who has more degrees than a thermostat. We learn about her journey through thousands of legal cases, how she ended up getting her doctorate in Theology, all while writing several books and becoming the next Bruce Lee, with her purple belt in Shorin-Ryu karate. Is there anything that Wendy doesn't do?Follow online!📸 Instagram: https://instagram.com/DavidarWhite/🤣 TikTok: https://www....…
This week we have the mastermind Director behind the upcoming Revelation Road series, Gabriel Sabloff, as he talks about what it takes to film action-packed movies and television show like: Revelation Road, Beckman, Samson, Sons of Thunder, etc. We learn all about the tools and tricks to make it as a Director in the indie film industry.Follow online!📸 Instagram: https://instagram.com/DavidarWhite/🤣 TikTok: https://www.tiktok.com/@DavidarWhite📘 Facebook: https://www.facebook.com/DavidarW...…
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