EP341: BEST OF: How to Find Out What Your Ideal Clients Want

The Wellness Business Podcast

It's easy to think we know what our ideal clients want but oftentimes what happens is we use words and phrases that they aren’t using, so there is a big disconnect. One common example of this we see quite often is thinking something along the lines that our clients want “a more vibrant and healthy life”, when that’s not what they’re thinking at all because that’s very broad and pretty general. They’re thinking about something much more tangible, measurable and/or specific, and that’s why understanding what they truly want can make all the difference in how many clients enroll in your programs. People want something concrete if they are going to make an investment.

We’re bringing back an episode we did earlier this year that shares 3 simple ways to find out what your ideal clients truly want, so you can - A. Attract more of your ideal clients and B. Have more paying clients.

Here’s what you’ll discover:

• How to gather helpful insights about what your ideal clients really want
• Which method will give you the most detailed and in-depth information
• Examples of questions to ask to get the information you want
• Where to use the information you gather

Tune in to find out how to you can easily find out the needs and desires of your prospects, so you can dramatically improve your marketing and attract more clients.

Links/Resources mentioned on the show:

Kathleen’s Ultimate Health Coach Toolkit with Discovery Call Script:

https://www.healthcoachsolutions.net/toolkit

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/