431 VICTORIA DUBIN: Creating a Bespoke Event Experience & Collaborating with Competition

The Wedding Biz - Behind the Scenes of the Wedding Business

Andy welcomes Victoria Dubin to the podcast today! Victoria runs Victoria Dubin Events located in New York City. After graduating from Cornell University, Victoria began her career in finance and real estate and was later the owner of a successful gift and home design accessories business. She eventually started a highly sought-after event planning firm. Victoria Dubin Events offers a complete scope of services for social, weddings, corporate, and nonprofit events, both in New York City and elsewhere.

Tune in as Victoria reflects on her childhood and how certain aspects of it instilled a love of entertainment and events. She also explains her usual process with new clients and how she matches her plan for them with their personalities, how she thinks about and approaches competition, how she feels about older approaches to the business vs. newer ones, what her retirement plan is, and so much more. She also offers advice to anyone who might be looking to go into this business.

Andy recalls meeting Victoria a while back and being very impressed with her work, and he is so grateful for her time coming on the show to discuss her career and her expertise. If you enjoyed his conversation with Victoria and/or found it insightful, then Andy would be very appreciative if you would share this episode with a few people you know who might also enjoy it and would also appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it!

This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads — all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

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Time Stamps

[0:00] – Today's sponsor is Zola.

[1:19] – We learn that today's guest is Victoria Dubin of Victoria Dubin Events.

[2:36] – Victoria reflects on her childhood and whether or not it affected her career path.

[5:31] – Victoria walks us through her usual process with new clients.

[7:45] – Where does Victoria get her inspiration and ideas?

[9:48] – Victoria enthuses that she is a very skilled multitasker.

[10:34] – Discover how collaboration with competitors came about for Victoria.

[14:10] – Victoria is going to continue her collaborative model.

[15:14] – How does Victoria determine when to collaborate with competitors?

[18:16] – Andy compliments Victoria on her cutting-edge approach.

[20:58] – Victoria argues that there is a happy medium between old approaches and new ones.

[23:18] – Does Victoria have a retirement plan?

[25:51] – Andy offers insight into his own exit strategy.

[28:52] – Victoria gives advice to people looking to go into the business.

[31:39] – Hear where to find Victoria online.

Find Victoria:

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Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.