Dmitrii Kustov - Regex SEO - Math and Digital Marketing: A Match Made in Heaven

The We Do Marketing Hour

“If you don't know at least some basic math, it's going to be very difficult not to lose money on marketing campaigns,” says Dmitrii Kustov, founder of Regex SEO. With the help of basic mathematical concepts, Dmitrii improves the digital presence of some of the top brands in the U.S. In today’s episode, host Alex Valencia sits down with Dmitrii to discuss the correlation between math and digital marketing and why every business owner needs to know their numbers before pushing content.

According to Dmitrii, the whole point of SEO and online marketing is to get actual results. That’s why it is crucial to analyze previous conversion rates before you put money into marketing. Once you understand past data, you can compile the numbers to design a campaign that will yield results.

Whether you spend a thousand or a million dollars on marketing, you need to know your money is working for you. So tune in to this week’s episode of The We Do Marketing Hour to learn how math and data analytics can improve the overall outcomes of your digital marketing campaigns.

Quotes

• “If you have a progressive web app, it's not done correctly, Google and other bots won’t be able to crawl it.” (10:36-10:43)

• “If you are spending a lot of money on website development and online marketing, make sure that you work with people who know what they're doing in terms of development.” (11:09-11:22)

• “Even if you spend $1,000 or $1 million on a campaign, you need to be somewhat sure that that money will bring you results.” (12:21-12:33)

• “Before you make any decisions on spending money, you need to have somebody look through past data and you need to look at your previous results so you can build something predictive.” (12:58-13:13)

• “If you don't know at least some basic math, it's going to be very difficult as a business owner not to lose money on marketing campaigns.” (15:01-15:12)

• “As a business owner make sure you have a tracking per marketing channel for the phone calls and then include that into your conversion rate calculations.” (20:54-21:11)

• “The formula is conversion rate multiplied by lead to sale rate.” (22:02-22:08)

• “Don't trust your gut, trust the data.” (34:11-34:13)

Links

For a FREE 1:1 consultation with Alex, please visit: https://calendly.com/wdwc-alex/15min?month=2021-06

Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/

Link with Dmitrii on LinkedIn:https://www.linkedin.com/in/digitalspaceman/

For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at [email protected]