Don’t Just Sell It- Tell It: Chris England on Storytelling in Property Marketing

The Viking Chats: navigating the choppy waters of property, technology and business

In this fast-paced, laugh-out-loud, and insight-packed episode of The Viking Chats, Kristjan Byfield is joined by Chris England, co-founder and creative director of PVS Media—the content agency helping estate and letting agents rethink what property marketing can be.

From the very first minute, Chris brings the energy, honesty and sharp creative thinking that has made PVS Media a go-to for agents looking to level up their brand, listings and customer experience through relatable, human-first video content.

This episode isn’t about flashy drone shots or cookie-cutter templates—it’s about building connection, creating trust, and telling stories that make people stop scrolling, start watching and, most importantly, start caring.

🎬 From Boring to Brilliant: Why Estate Agency Content Needs a Rethink

Chris and Kristjan pull no punches as they discuss the tired tropes of property marketing—from soulless virtual tours and generic Instagram posts to overly polished content that alienates the very people it’s trying to reach.

They break down:

• Why authenticity beats perfection every single time
• How humour, personality and realness create brand loyalty
• What most agents get wrong when they approach content creation

Chris explains how agents are still trying to market to people’s heads, when the best content speaks to their hearts.

🎯 Marketing That Moves the Needle

So, how do you build a content strategy that actually gets results?

Chris unpacks:

• How to create videos that don’t just get views—but get enquiries
• The importance of telling the story of a home, not just showing it
• Why focusing on the people behind the property (buyers, sellers, landlords, tenants) makes for better marketing and better business
• How letting agents in particular can use storytelling to stand out in a portal-driven, price-focused market

Spoiler alert: You don’t need a big budget. You need a plan, a tone of voice, and the confidence to show up as you.

🛠 DIY vs Pro Video: What Works and When?

Kristjan and Chris get practical—discussing when it’s right to use professional videographers, and when DIY content on your phone is not just “good enough” but actually better for engagement.

They cover:

• The difference between branding content and converting content
• How to keep video creation manageable without burning out your team
• Why “done” is almost always better than “perfect”

Chris shares how even 30-second videos from your phone, shot in a staff room or on the street, can outperform expensive productions if the message hits right.

🧠 Trust, Voice & Standing Out in a Saturated Market

We’re all publishers now. Your agency is a media brand—whether you like it or not. Chris dives into why that’s actually a good thing, and how agents can:

• Develop a content tone of voice that aligns with their values
• Use storytelling to build long-term trust with landlords, tenants, buyers and sellers
• Create visibility in a competitive market—without resorting to gimmicks

🚀 Why This Episode Matters

For anyone working in estate or letting agency, especially owners, marketing managers, and growth-focused operators, this episode is essential listening.

Whether you’re building your brand from scratch or trying to reinvigorate a tired marketing strategy, Chris shows us how video and storytelling can make your agency unforgettable—not by being louder, but by being more human.

This isn’t about chasing trends—it’s about building connection. And in a trust-based industry, that’s the biggest

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