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A proprietary discovery platform for new age brands: in-conversation with Esha Tiwary of Furrl
Manage episode 401044933 series 3465829
Vishal Krishna에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vishal Krishna 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode we talk with Esha Tiwary, the founder of Furrl, a proprietary platform to discover new age brands. She has in the past worked with Entrepreneur First, Myntra, CloudNine and ITC. She is a graduate of IIT-Kanpur and Harvard Business School. Her marketing techniques along with blending technology and data has led her to scale up Furrl, which supports several new age brands to be discovered by customers. This has led many an entrepreneur to scale up their brands on Furrl.
00:00 - Introduction.
01:48 - Zero to One journey and the beginning of Furrl.
06:37 - Building a community on Furrl.
10:57 - Communities are moving online.
15:31 - Curating Furrl’s partners.
24:42 - Furrl follows a brand first strategy and is content first.
31:42 - Men! They are impulsive shoppers too.
35:25 - The search versus discovery analogy
36:21 - Discovery using hashtags
37:40 - Balancing business and life.
41:09 - The influence of parents on Esha
43:00 - Books and music
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