Ep.139 Diversity or Die: Why Your Ad Creative Needs a Makeover

The Unstoppable Marketer®

Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

20d ago 48:09

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Join us as Mark Goldhart and Trevor Crump explore the critical importance of creative velocity and diversity in digital advertising. They dive into how uploading varied content more frequently can lead to lower CPMs and better overall ad performance. The duo shares insights on leveraging user-generated content, the value of static ads, and why aiming for "lightning in a bottle" isn't a sustainable strategy. They also touch on the Pareto principle in advertising and draw parallels with sports to illustrate the need for consistent, predictable outcomes in marketing.
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챕터

1. Intro and Food Curiosities (00:00:00)

2. The Challenge of Modern Marketing (00:08:54)

3. Creative Velocity and Diversity Explained (00:14:06)

4. BFF Creative Sponsor Break (00:23:24)

5. The Power of Static Ads (00:24:24)

6. Product Seeding and UGC Strategy (00:32:02)

7. Content Buckets and Predictable Outcomes (00:36:04)

8. Closing Thoughts on Black Friday (00:47:38)

140 에피소드

#Entrepreneur #Business #Marketing #Mark Goldhardt #pTrevor Crump #pTrevor Crump And Mark Goldhardt #Ecommerce #Direct To Consumer #DTC #Digital Marketing #Entrepreneurship #B2C #Social Media #Content Creation