Ep. 137 Brands Shouldn't Erase What Makes Them Unique, But Cracker Barrel Just Did. The Unstoppable Marketer® podcast

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Entrepreneur Business Marketing Mark Goldhardt pTrevor Crump pTrevor Crump And Mark Goldhardt Ecommerce Direct To Consumer DTC Digital Marketing Entrepreneurship B2C Social Media Content Creation

Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Ep. 137 Brands Shouldn't Erase What Makes Them Unique, but Cracker Barrel Just Did.

1M ago 31:43

공유

MP3•에피소드 홈

Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Trevor and Mark dive into the recent Cracker Barrel rebrand controversy, exploring its impact on customer trust and brand identity. They dissect the risks of alienating loyal customers, the importance of maintaining unique selling points, and the potential consequences of changing a beloved restaurant experience. The hosts offer creative suggestions for doubling down on Cracker Barrel's nostalgic appeal, proposing unconventional ideas like mismatched chairs and hiring chatty older servers to enhance the "grandma's house" vibe.

For more exciting daily content, follow us on Instagram @Unstoppablemarketerpodcast!

… continue reading

챕터

1. Podcast Introduction & Fall Fishing (00:00:00)

2. Area 51 and Nuclear Testing Stories (00:01:36)

3. Marketing Blunder: Cracker Barrel Rebrand (00:06:39)

4. Understanding Brand Trust vs. Logo (00:14:52)

5. Experience Matters More Than Logo (00:21:12)

6. How Brands Should Approach Change (00:27:09)

7. Closing Thoughts & Better Ideas (00:30:42)

141 에피소드

#Entrepreneur #Business #Marketing #Mark Goldhardt #pTrevor Crump #pTrevor Crump And Mark Goldhardt #Ecommerce #Direct To Consumer #DTC #Digital Marketing #Entrepreneurship #B2C #Social Media #Content Creation

Artwork

Ep. 137 Brands Shouldn't Erase What Makes Them Unique, but Cracker Barrel Just Did.

The Unstoppable Marketer®

published 1M ago

공유

MP3•에피소드 홈

Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Trevor and Mark dive into the recent Cracker Barrel rebrand controversy, exploring its impact on customer trust and brand identity. They dissect the risks of alienating loyal customers, the importance of maintaining unique selling points, and the potential consequences of changing a beloved restaurant experience. The hosts offer creative suggestions for doubling down on Cracker Barrel's nostalgic appeal, proposing unconventional ideas like mismatched chairs and hiring chatty older servers to enhance the "grandma's house" vibe.

For more exciting daily content, follow us on Instagram @Unstoppablemarketerpodcast!

… continue reading

챕터

1. Podcast Introduction & Fall Fishing (00:00:00)

2. Area 51 and Nuclear Testing Stories (00:01:36)

3. Marketing Blunder: Cracker Barrel Rebrand (00:06:39)

4. Understanding Brand Trust vs. Logo (00:14:52)

5. Experience Matters More Than Logo (00:21:12)

6. How Brands Should Approach Change (00:27:09)

7. Closing Thoughts & Better Ideas (00:30:42)

141 에피소드

#Entrepreneur #Business #Marketing #Mark Goldhardt #pTrevor Crump #pTrevor Crump And Mark Goldhardt #Ecommerce #Direct To Consumer #DTC #Digital Marketing #Entrepreneurship #B2C #Social Media #Content Creation

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