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A Vision for the Future: DEZI Eyewear
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Manage episode 415457110 series 1403035
Desi Perkins launched her YouTube and Instagram profiles to focus on makeup-and people LOVED it. And when she launched a line of sunglasses with a major sunglass brand, people ate that up, too. But when it came time to renegotiate the contract with that brand… that didn’t go as planned. She and her husband Steven set out to do it on their own, knowing if the brand failed it was on them.
Join Ben and Tanya as they chat with Desi and Steven about their daring real-life expansion of the online brand. Discover how they converted digital followers into real sales, demanding the best from their suppliers and refusing to settle for lackluster deal terms from a major company. These are The Unshakeables.
The Unshakeables is brought to you by Chase for Business and Ruby Studio by iHeartMedia
See omnystudio.com/listener for privacy information.
11 에피소드
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 10, 2024 01:42 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 415457110 series 1403035
Desi Perkins launched her YouTube and Instagram profiles to focus on makeup-and people LOVED it. And when she launched a line of sunglasses with a major sunglass brand, people ate that up, too. But when it came time to renegotiate the contract with that brand… that didn’t go as planned. She and her husband Steven set out to do it on their own, knowing if the brand failed it was on them.
Join Ben and Tanya as they chat with Desi and Steven about their daring real-life expansion of the online brand. Discover how they converted digital followers into real sales, demanding the best from their suppliers and refusing to settle for lackluster deal terms from a major company. These are The Unshakeables.
The Unshakeables is brought to you by Chase for Business and Ruby Studio by iHeartMedia
See omnystudio.com/listener for privacy information.
11 에피소드
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