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Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19
Manage episode 429544862 series 3587125
Katie Johnson and Ilana Griffo of Goodtype에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Katie Johnson and Ilana Griffo of Goodtype 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.
Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of design and shares her experience as a first-timer in hiring a team for her business. Kristy gives tips and strategies on how to get clients through TikTok and how she makes her content.
All that and more when you listen to this episode:
• Pink Pony Creative started from a 100-day design challenge on Instagram
• Kristy discovered her business dream in childhood
• Celebrating success vs. moving on to the next goal
• Why designers should educate clients on the value of design
• The impact of validation on motivation
• Experiencing growing pains when hiring a team for the first time
• Creativity can be picked up from different perspectives.
• Tips to get clients on TikTok: reposting, sharing the process, and being authentic
• Managing TikTok vs. Instagram content for both personal and agency accounts
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: Pink Pony Creative
Instagram: @kristy.thepinkpony, @pinkponycreative
TikTok: Pink Pony Creative
Mentioned in this episode:
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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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