Player FM 앱으로 오프라인으로 전환하세요!
20Sales: Outbound Sales is Dead Today, Why Demand Generation Will Move Back Under Marketing, "Wisdom" that Everyone Needs to Unlearn About Sales & Why You Should Never Hire Someone You Do Not Know in Your First Five Hires with Brendon Cassidy
Manage episode 405306029 series 73567
Brendon Cassidy is one of the OG of enterprise sales of the last decade, having advised the likes of Gong.io, Pipedrive, Showpad. Previously Brendon was first Head of Sales at LinkedIn and VP of Sales at Talkdesk.
In Today's Episode with Brendon Cassidy We Discuss:
1. From Recruiter to Sales OG and Linkedin's First Head of Sales:
- How did recruiting prepare Brendon for a career in sales?
- What impact did the dot-com bubble burst have on his early career?
- What does Brendon know now that he wishes he had known when he started his career in sales?
2. The Sales Playbook and Hiring The Team:
- How does Brendon define the "sales playbook"?
- Should the founder be the one to create and execute V1 of the playbook?
- Should the first sales hire be a rep or a sales leader?
- When is the right time to make that all-important first sales hire?
3. Why Discovery and Outbound Are Broken Today:
- Why does Brendon feel discovery is useless in today’s sales process?
- Why does Brendon believe outbound will move under the marketing function?
- How does AI change the world of outbound sales?
- Why will no great sales leaders join a company that doesn’t have an inbound machine?
4. How to Master Onboarding and Increase Sales Performance:
- What is the right way to onboard new sales reps?
- How quickly do you know if a sales rep is not good? What are the signs?
- What is the right way to measure the effectiveness of sales teams today?
- What are the biggest mistakes founders make in onboarding sales teams?
1154 에피소드
20Sales: Outbound Sales is Dead Today, Why Demand Generation Will Move Back Under Marketing, "Wisdom" that Everyone Needs to Unlearn About Sales & Why You Should Never Hire Someone You Do Not Know in Your First Five Hires with Brendon Cassidy
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Manage episode 405306029 series 73567
Brendon Cassidy is one of the OG of enterprise sales of the last decade, having advised the likes of Gong.io, Pipedrive, Showpad. Previously Brendon was first Head of Sales at LinkedIn and VP of Sales at Talkdesk.
In Today's Episode with Brendon Cassidy We Discuss:
1. From Recruiter to Sales OG and Linkedin's First Head of Sales:
- How did recruiting prepare Brendon for a career in sales?
- What impact did the dot-com bubble burst have on his early career?
- What does Brendon know now that he wishes he had known when he started his career in sales?
2. The Sales Playbook and Hiring The Team:
- How does Brendon define the "sales playbook"?
- Should the founder be the one to create and execute V1 of the playbook?
- Should the first sales hire be a rep or a sales leader?
- When is the right time to make that all-important first sales hire?
3. Why Discovery and Outbound Are Broken Today:
- Why does Brendon feel discovery is useless in today’s sales process?
- Why does Brendon believe outbound will move under the marketing function?
- How does AI change the world of outbound sales?
- Why will no great sales leaders join a company that doesn’t have an inbound machine?
4. How to Master Onboarding and Increase Sales Performance:
- What is the right way to onboard new sales reps?
- How quickly do you know if a sales rep is not good? What are the signs?
- What is the right way to measure the effectiveness of sales teams today?
- What are the biggest mistakes founders make in onboarding sales teams?
1154 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.