20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC and Harry Stebbings에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Twenty Minute VC and Harry Stebbings 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

24d ago 1:00:32

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Ketty Slonimsky is Chief Growth Officer at Palta, the platform behind apps like Flo (the #1 female health app with 77M+ MAU), Simple, and Zing AI, where she leads a centralized growth function across the portfolio. She was previously first VP Product & Growth at HeliosX (£900M+ ARR, bootstrapped D2C healthtech), has advised companies like SonderMind, Runna, Guardio, Cheddar, P&G Digital Ventures, and is a board advisor at HeliosX.

AGENDA:

02:33 What is Growth and When to Hire For It

06:04 Three Profiles of Successful Growth Leaders

10:07 Challenges and Learnings from Failed Ventures

21:17 How to Optimise User Onboarding for Growth

26:14 Biggest Lessons on Retention

30:25 How to Artificially Create Organic Growth and Community Building

32:10 Why LTV Models are BS

37:35 How to Use Influencers to Grow Insanely Fast

47:07 The Metrics that Matter in Growth

49:48 Push Notifications and Engagement: What To Do vs What Not to Do?

51:57 Quick Fire Round

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