Rick Rubin Mindset w/ Markus Reeves of Reeves Electro

The Tone Mob Podcast

Markus Reeves from Reeves Electro returns to the podcast! On this episode we discuss how business has changed since he first started, and how his daughter is now building pedals full time as well! We also dig into some rather exciting new adventures that are happening with the progress of Reeves Electro Shop 2.0 on the horizon.

Paypal whoas, and how he approaches his work with a "Rick Rubin" mindset, the big lightbulb moment, balance, bad gigs... All of this and more on this week's edition of The Tone Mob Podcast!

If you aren't familiar with Markus's work I highly suggest that you head listen to his first appearance on the podcast. (I'm sure is you type "Markus Reeves Tone Mob" into the search bar of your podcast player it'll pop right up!)

You can also find his website with all of the details HERE > https://reeveselectro.co.uk/

Takeaways

• Reeves Electro now supports Markus and his daughter full-time.
• The workshop expansion and move to a new house present logistical challenges, but Markus is determined to maintain a separate workspace.
• Markus plans to launch a crowdfunding campaign to support the workshop move and is offering perks such as build-a-pedal days and personalized messages. The squelch control on a CB radio inspired Markus to explore a pedal with a squelch circuit.
• Markus' daughter became interested in building pedals through her involvement in testing transistors and other components.
• Seeing his daughter succeed in building pedals brings Markus great joy and fulfillment.
• The pandemic had a significant impact on Markus' business, leading to a surge in orders and logistical challenges.
• PayPal can freeze your account due to increased activity, highlighting the challenges small businesses can face with financial platforms.
• Markus is hesitant to expand his business and prefers to maintain a personal touch in his pedal building process.

Chapters

00:00

Introduction and Catching Up

01:05

Reeves Electro Expansion

03:10

Growing Instagram Presence

04:09

Need for Bigger Workshop

05:08

Moving Workshop and House

06:37

Crowdfunding for Workshop

07:34

Build-a-Pedal Days

08:01

Perks for Crowdfunding

09:07

Moving Challenges

10:11

Intensive Process of Moving

11:48

Crowdfunding Date and Details

13:01

Discussion on Moving Production

14:14

Parking Challenges

15:53

Conversation about Cars

19:29

Maintaining Aesthetics in Different Builds

21:23

Exploring Modulation Effects

22:26

Drive and Fuzz as Red Wines

23:14

Interest in Maestro FZ1B Circuit

24:05

The Squelch Control

27:40

How Markus' Daughter Got Interested in Building Pedals

28:03

Testing Transistors

29:02

Testing Other Components

29:54

Building Her First Pedal

31:19

The Joy of Seeing His Daughter Succeed

34:08

Finding Fulfillment in Doing What You Love

36:20

The Impact of the Pandemic on Markus' Business

38:46

Dealing with PayPal Issues

43:06

Expanding the Business and Hiring

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