1969 – Unleashing the Power of Fractional CMOs for Business Growth with Navi’s Jessica Shirra

The Thoughtful Entrepreneur

Elevating Your Brand: The Impact of Hiring a Fractional CMO

In a recent episode of "The Thoughtful Entrepreneur Show," host Josh Elledge engaged in a compelling conversation with Jessica Shirra, a fractional CMO for seven-figure brands and the founder of Navi, a boutique fractional CMO agency. They explored the unique advantages of hiring a fractional CMO, the specialized services provided by Navi, and the transformative impact these services have on businesses. This blog post distills the key insights from the episode, offering actionable advice and detailed explanations to guide listeners and readers alike. A fractional CMO (Chief Marketing Officer) is a marketing executive who works with companies on a part-time basis, providing high-level strategic guidance without the full-time commitment. This role is particularly beneficial for businesses that need expert marketing leadership but may not have the resources to hire a full-time CMO. Jessica Shirra's agency, Navi, specializes in working with six and seven-figure brands, particularly those with digital products such as membership subscriptions, courses, and e-commerce. Navi's approach emphasizes data-driven decision-making and comprehensive business assessments, ensuring that marketing strategies are tailored to align with the business's goals and resources. One of the significant benefits of hiring a fractional CMO, as shared by Jessica, is the relief it provides to founders and CEOs, allowing them to focus on other critical aspects of their business. Navi's professionalism and elevated standards have been praised by clients, resulting in overall business improvement. Ideal clients for Navi are established businesses with sufficient revenue or funding, an adequate marketing budget, and existing marketing support to implement the strategies developed by the fractional CMO. For businesses looking to elevate their marketing efforts without the commitment of a full-time executive, exploring the services of a fractional CMO like Jessica Shirra from Navi could be a transformative step in their growth journey.

About Jessica Shirra:

Jess Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-figure clients, helping them grow their membership + course businesses. Additionally she mentors other marketers to launch and grow their own Fractional CMO business. With more than 15 years in the field, she's led marketing for both high-growth startups, well-known global names like Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name a few. Jess' philosophy is rooted in customer-first marketing, which she believes makes marketing and sales effortless and cultivates fiercely loyal brand advocates. She upholds that the key to true excellence is focusing on doing fewer things, but executing them exceptionally well.

About Navi:

Navi is a boutique agency offering Fractional CMO and contract marketing services to high-growth D2C brands on a fractional and project basis. We specialize in marketing for memberships, online education, high-ticket digital offerings, and e-commerce. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest

Links Mentioned in this Episode:

Want to learn more? Check out Navi website at https://www.jessicashirra.com/ Check out Navi on LinkedIn at https://www.linkedin.com/company/hire-a-cmo Check out Jessica Shirra on LinkedIn at https://ca.linkedin.com/in/jessicashirra Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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