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Extreme E on embracing inconvenience to save the planet
Manage episode 365765016 series 3483392
Matthew Campelli에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matthew Campelli 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How do you measure legacy and impact? Is it through quantitative trends, such as participation rates, viewership and economic impact? Or is it through stories of hope, transformation and inspiration?
Probably a combination of both, but it’s the latter that can really capture the imagination and paints a picture.
During episode #68 of The Sustainability Report Podcast Julia Fry, Kester Wilkinson (both Extreme E) and Dr. Matthew Bell (EY) illustrate the impact of the first season of the electric off-road racing series with three amazing stories.
Fry recounts the time she was approached by a young girl who had been inspired to get into motorsport by Extreme E’s gender-equal format. Wilkinson explains how Extreme E’s sustainable transit requirements influenced other organisations to follow suit. And Bell recalls a conversation he had with an individual who was moved to transition into a new profession and use his skills to combat climate change after watching a race.
Episode #68 talking points:
– Why “deeply uncomfortable questions” posed by EY gave Extreme E a platform to push sustainability boundaries
– How Extreme E’s team “embraced inconvenience” to reduce the competition’s environmental impact
– What the racing series plans to do in season two to take its sustainability work a step further
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