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Michael Palmer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michael Palmer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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EP448: Mike Jones - The Power Of Authentic Branding

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Manage episode 453397482 series 2434749
Michael Palmer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michael Palmer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

“One of the things we kept running into was we would look at brands, we would look at firms, look at what they're doing and go, ‘Wow, this just isn't different. This is very copycat.’ It's very similar to what everyone else is doing.” -Mike Jones

Mike Jones, CEO and managing partner of ReSound, highlights the critical role of branding and differentiation in the professional services sector, with a focus on accounting and bookkeeping. Drawing from the Remarca Brand Index, he shares key insights on avoiding common branding pitfalls, embracing authenticity, and taking practical steps to stand out in a competitive market.

During this interview, you'll learn:

  • How branding goes beyond visuals to focus on strategy & messaging
  • Why differentiation is essential for success in a competitive market
  • The impact of small, thoughtful changes on brand perception

To learn more about ReSound, click here.

Connect with Mike on LinkedIn.

Time Stamp:

01:45 - Introduction to Branding & Marketing Strategies 06:13 - The Remarca Brand Index: Insights & Data Collection 11:47 - Leveraging the Remarca Brand Index for Improvement 18:00 - The Role of Authenticity in Branding 23:47 - Conclusion & Resources for Further Learning

This episode is brought to you by our great friends at Sage!

With the new Sage for Accountants, you can automate daily tasks and unlock not only more efficiency, but more time for valuable client collaboration all in one place!

Learn more or get started for free at the below link.

thesuccessfulbookkeeper.com/sage

  continue reading

459 에피소드

Artwork
icon공유
 
Manage episode 453397482 series 2434749
Michael Palmer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michael Palmer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

“One of the things we kept running into was we would look at brands, we would look at firms, look at what they're doing and go, ‘Wow, this just isn't different. This is very copycat.’ It's very similar to what everyone else is doing.” -Mike Jones

Mike Jones, CEO and managing partner of ReSound, highlights the critical role of branding and differentiation in the professional services sector, with a focus on accounting and bookkeeping. Drawing from the Remarca Brand Index, he shares key insights on avoiding common branding pitfalls, embracing authenticity, and taking practical steps to stand out in a competitive market.

During this interview, you'll learn:

  • How branding goes beyond visuals to focus on strategy & messaging
  • Why differentiation is essential for success in a competitive market
  • The impact of small, thoughtful changes on brand perception

To learn more about ReSound, click here.

Connect with Mike on LinkedIn.

Time Stamp:

01:45 - Introduction to Branding & Marketing Strategies 06:13 - The Remarca Brand Index: Insights & Data Collection 11:47 - Leveraging the Remarca Brand Index for Improvement 18:00 - The Role of Authenticity in Branding 23:47 - Conclusion & Resources for Further Learning

This episode is brought to you by our great friends at Sage!

With the new Sage for Accountants, you can automate daily tasks and unlock not only more efficiency, but more time for valuable client collaboration all in one place!

Learn more or get started for free at the below link.

thesuccessfulbookkeeper.com/sage

  continue reading

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