The Infinite Era of Marketing: how to outperform your competitors

The StartUp to ScaleUp Game Plan

Mathew Sweezey, Director of Market Strategy at Salesforce, has developed a radical view of the Future of Marketing with huge implications for ambitious tech ventures. We explored:

• the crucial differences between the "Infinite Era of Marketing" and the Digital Era
• why purpose-driven businesses have significant competitive advantages in the Infinite Era
• why B2B ventures who create experiences will outperform those who merely create messages
• the increasing importance of AR, VR & "XR" for B2B marketers
• why companies need to create a new C Suite leadership role, & change their structure, to optimise for customer experience across the entire customer journey

For more insights into the Future of Marketing head over to https://mathewsweezey.com/future-of-marketing-2019/ & for advice on successfully scaling your B2B software venture check out https://alpinasearch.com