EP 85 : Branding for Startups | Meeta Malhotra (Founder, The Hard Copy)

The Startup Operator

Bingepods and Startup Operator에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bingepods and Startup Operator 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4+ y ago 29:20

MP3•에피소드 홈

Meeta is the founder of The Hard Copy, a resource for building a modern-day, digital-first, design-led brand. She has helped to create some of India’s biggest consumer and financial services brands, from Airtel to Kotak Bank, Bru Coffee to Vistara Airlines. She was one of two partners at Ray+Keshavan, a consultancy that was acquired by media conglomerate WPP. Meeta then co-founded a SaaS enterprise product that was acquired by BMC Software.

In this conversation Meeta talks about branding for startups and more:

Builders to Sellers mindset

Brand Building 1-0-1

Framing a brand statement

Why branding is essetial

Advice for building a category

Going about building a brand

Prioritising traget audience

Dynamics of being a challenger brand

Importance of personal branding

Evolution of the Indian Startup Ecosystem

Connect with Meeta

LinkedIn: https://www.linkedin.com/in/meetamalhotra/

Twitter: https://twitter.com/meetamalhotra

Connect with us:

Linkedin: https://www.linkedin.com/company/startup-operator

Twitter: https://twitter.com/OperatorStartup

If you liked this conversation, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!

--- Send in a voice message: https://anchor.fm/startup-operator/message

421 에피소드

#Business #Startup Operator