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Why riders NEED social media
Manage episode 329655211 series 2682488
Rhea Freeman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rhea Freeman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
I'm a *bit* passionate about this one.
If you're looking to grow a brand or a business in any sphere, in 2022, social media is an essential part of the marketing mix. And that applies to riders too.
With social media, you have access to billions of people, fans and followers, brands who might want to sponsor you, maybe even owners who would like to work with you and invest in you, TV opportunities... quite literally anything you could want. And yet, so many riders leave so much on the table here.
The days of sponsoring a rider based solely on results is fading fast (for most, it's already long gone), but the good news is that riders have SO much at their fingertips that they can utilise with minimal effort and time (honestly), that they actually have more opportunities- whether that be for sponsorships, affiliations, owners and anything else- than ever before!
In this episode of the podcast, I share a few thoughts on all the above.
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