Buildex 2024 D1E4 | Strategic Marketing for Construction Companies with Olivia Olczak Day, President at Olivia Day Consulting

the Site Visit

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Transform your construction company's brand from invisible to invincible with insights from Olivia Olczak Day from Day Media Consulting, straight from the BuildEx Vancouver 2024 event. This episode is a goldmine for anyone eager to nail strategic marketing with a blend of storytelling, long-term vision, and a suite of services that are changing the game. Olivia elucidates on the often-overlooked issues plaguing the sector, such as the pitfalls of poor communication and a reactive business stance. Our conversation doesn't just stop there; we unravel Day Media's comprehensive approach, which includes everything from captivating videography to essential business consulting, all designed to catapult brand visibility and cement engagement in the competitive construction landscape.
Listen closely as we break down the strategic use of social media to reflect your company's culture and how this resonates with your audience and potential hires. We dissect the power of platforms like LinkedIn and navigate the subtleties of Facebook and Instagram, providing you with a blueprint for leveraging your unique strengths online. Furthermore, we celebrate company culture's monumental impact on branding, sharing anecdotes of our own Fun Fridays and why leadership's role in fostering a positive work environment can be a game-changer. By the end of our chat, you'll be equipped with the courage to be bold and fearless in your marketing ventures, ensuring your message is not just heard but felt.

PODCAST INFO:
the Site Visit Website: https://www.sitemaxsystems.com/podcast
the Site Visit on Buzzsprout: https://thesitevisit.buzzsprout.com/269424
the Site Visit on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-site-visit/id1456494446
the Site Visit on Spotify: https://open.spotify.com/show/5cp4qJE5ExZmO3EwldN1HH
FOLLOW ALONG:
LinkedIn: https://www.linkedin.com/company/thesitevisit
Instagram: https://www.instagram.com/thesitevisit

챕터

1. Strategic Marketing Solutions for Construction (00:00:00)

2. Social Media Marketing Strategy in Construction (00:06:55)

3. The Importance of Company Culture (00:19:52)