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What is SEO? And How Does It Work in 2024? With Nina Gibson
Manage episode 400857732 series 3347766
Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)
In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion.
We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.
If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.
We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console.
This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.
I'd love to know what you think! Rate and review the Simple and Smart SEO Show Podcast today!
00:00 Introduction to Conversion Rate Optimization and SEO
00:31 Welcome to the Simple and Smart SEO Show
00:56 Interview with SEO Expert Nina Gibson
02:36 Discussion on SEO and its Evolution
03:59 The Convergence of SEO and User Experience
05:57 The Importance of Keyword Research in SEO
09:13 The Role of User Experience in Website Optimization
13:42 The Impact of SEO on E-commerce
16:59 The Importance of Interlinking in SEO
18:40 Workflow Suggestions for Tracking Changes
19:52 Expectations for Improvement After Changes
21:15 Identifying Low Hanging Fruit
22:30 Implementing SEO Strategy and Retargeting Campaign
22:44 Understanding Your KPIs Before Ad Spend
27:00 Driving Better Converting Traffic
31:56 Creating Content that Connects with Your Person
34:49 Contact Information and Ideal Client Identification
Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.
That's loveyoursenior.com.
Search the Simple and Smart SEO Show podcast FREE for something you heard!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
챕터
1. What is SEO? And How Does It Work in 2024? With Nina Gibson (00:00:00)
2. [Ad] Power in Chaos (00:19:59)
3. (Cont.) What is SEO? And How Does It Work in 2024? With Nina Gibson (00:20:36)
164 에피소드
Manage episode 400857732 series 3347766
Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)
In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion.
We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.
If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.
We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console.
This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.
I'd love to know what you think! Rate and review the Simple and Smart SEO Show Podcast today!
00:00 Introduction to Conversion Rate Optimization and SEO
00:31 Welcome to the Simple and Smart SEO Show
00:56 Interview with SEO Expert Nina Gibson
02:36 Discussion on SEO and its Evolution
03:59 The Convergence of SEO and User Experience
05:57 The Importance of Keyword Research in SEO
09:13 The Role of User Experience in Website Optimization
13:42 The Impact of SEO on E-commerce
16:59 The Importance of Interlinking in SEO
18:40 Workflow Suggestions for Tracking Changes
19:52 Expectations for Improvement After Changes
21:15 Identifying Low Hanging Fruit
22:30 Implementing SEO Strategy and Retargeting Campaign
22:44 Understanding Your KPIs Before Ad Spend
27:00 Driving Better Converting Traffic
31:56 Creating Content that Connects with Your Person
34:49 Contact Information and Ideal Client Identification
Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.
That's loveyoursenior.com.
Search the Simple and Smart SEO Show podcast FREE for something you heard!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
챕터
1. What is SEO? And How Does It Work in 2024? With Nina Gibson (00:00:00)
2. [Ad] Power in Chaos (00:19:59)
3. (Cont.) What is SEO? And How Does It Work in 2024? With Nina Gibson (00:20:36)
164 에피소드
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