Player FM 앱으로 오프라인으로 전환하세요!
Episode 138 - Browse Abandonment Flow
Manage episode 431578066 series 2611357
7/31/24 - Episode 138
Episode Summary
In Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segmenting email recipients based on behavior and demographics, and sending multiple, nuanced emails to encourage conversions. He emphasizes that while browse abandonment flows may not drive the highest revenue, they are easy to set up and provide ongoing returns.
Show Links
Klaviyo (affiliate) - https://jadepuma.com/klaviyo
Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-138-browse-abandonment-flows-in-shopify-stores
144 에피소드
Manage episode 431578066 series 2611357
7/31/24 - Episode 138
Episode Summary
In Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segmenting email recipients based on behavior and demographics, and sending multiple, nuanced emails to encourage conversions. He emphasizes that while browse abandonment flows may not drive the highest revenue, they are easy to set up and provide ongoing returns.
Show Links
Klaviyo (affiliate) - https://jadepuma.com/klaviyo
Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-138-browse-abandonment-flows-in-shopify-stores
144 에피소드
كل الحلقات
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.