Using a strategy model for business development

The Shift Control Sales Podcast

The Shift Control Sales Podcast and Shift Control에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Shift Control Sales Podcast and Shift Control 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Most businesses will admit to following a strategic model for business development activities yet when things go wrong or a challenge appears from the competition or the marketplace, occasionally they head straight for tactics. In his biography Alastair Campbell talked in depth about OST - objectives, strategy, tactics - I have interviewed PR Smith on this podcast in the past - where he talks about his business model PR Smith's SOSTAC® Planning methodology. It's important to always have a clear objective that you can refer to - in good times or in bad. I use PR Smith's model for all my business development work simply because it's intuitive and makes planning really easy for both sales and marketing functions.

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