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The Art and Science of Account-Based Marketing
Manage episode 377612739 series 3461690
DemandFarm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 DemandFarm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma.
In episode 13 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Ankit Sharma, VP Marketing at Netcore Cloud.
Join us as we delve into the dynamic world of ABM in the digital age, exploring the strategies, technologies, and best practices that are reshaping the way businesses engage with their most valuable accounts. Ankit Sharma shares his wealth of knowledge, offering unique insights into the evolving landscape of ABM and how it continues to drive exceptional results for organizations in today's fast-paced and highly competitive business environment.
In this episode, you’ll:
- Learn the key strategies and tactics for implementing ABM effectively.
- Discover the impact of AI, machine learning, and digital tools on ABM.
- Explore the importance of sales and marketing alignment in ABM success.
- Identify essential metrics for measuring the success of ABM campaigns.
Learn more about DemandFarm
13 에피소드
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