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How to Develop a Winning Digital-First Sales Strategy
Manage episode 371244441 series 3461690
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In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google.
Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. In this podcast, you'll learn:
- The importance of balancing data and relationships in key account management
- The significance of empathy and change management in driving digital transformation
- How to use technology to improve digital selling
- How to develop a digital-first sales strategy that engages customers and fuels revenue growth
Tune in to The Shift today!
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