📈 Inside EY’s AI & Content Strategy: Lou Cohen’s Guide to Winning in 2025

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape.

They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm.

Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds.

📚 In This Episode
• How Lou transitioned from comic book entrepreneur to Chief Digital Officer at EY
• EY's approach to AI discoverability and content sourcing for LLMs
• The new era of SEO: what “geo” really means and why it matters
• Why Reddit is critical to EY’s future marketing strategies
• How teaching keeps Lou ahead of industry trends
• Balancing brand compliance with authentic engagement on niche platforms
• Strategies behind award-winning content partnerships with Reuters and CNBC
• Career advice for marketers in a post-AI world
• Whether college still matters in the age of AI
• Lessons from EY’s global website migration effort

Lou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital.

📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7
💬 Comment below: What platforms or strategies are you using to stay ahead of the AI curve?

Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)

🔗 Links & Resources Mentioned
• EY: https://www.ey.com/
• Lou Cohen on Linkedin