From Aspiring Astrophysicist to SEO Leader: Alina Benny on Content Strategy & Global Career Growth 🚀 | Episode #71

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4+ y ago 1:32:25

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Episode 71 of the Page 2 Podcast features Alina Benny, SEO and Content Lead at Nextiva. Alina shares her remarkable journey from engineering student and aspiring astrophysicist in India to leading global SEO strategy for a major SaaS brand.

She opens up about breaking into the U.S. market, overcoming bias, and establishing herself as a content-driven growth marketer. This episode covers everything from content optimization and product-focused SEO to international career building and diversity in marketing.

🌟 In this episode:
• Alina's unexpected pivot from engineering to SEO
• How she built authority with her LinkedIn profile and quantifiable results
• Insights into SEO for SaaS and telecom, including high-funnel vs. product content
• Smart strategies for scaling content and building internal processes
• Navigating U.S. hiring biases and the realities of working remotely from India
• How to blend CRO, paid media, and SEO into a cohesive demand gen strategy
• Why she believes SEOs must understand product development
• Tactical advice on managing sales relationships and mining internal insights for content
• Honest reflections on burnout, career resilience, and imposter syndrome
• The cultural complexity of India and what Western marketers should understand

Alina's transparency, technical expertise, and leadership in SEO make this an episode packed with both inspiration and practical strategies for marketers of all levels.

👉 Subscribe to the Page 2 Podcast for more behind-the-scenes stories and tactical SEO advice.