🎯 Joe Hall on Technical SEO, Personal Branding and Surviving Impostor Syndrome in SEO

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Jon Clark and Joe DeVita에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Clark and Joe DeVita 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5y ago 1:27:53

MP3•에피소드 홈

In Episode 52 of the Page 2 Podcast, technical SEO veteran Joe Hall of Hall Analysis joins Jacob Stoops and Jeff Louella for a refreshingly candid deep dive into the SEO industry.

From his early days in web development to running his own consulting business, Joe shares the behind-the-scenes realities of agency vs. freelance life, SEO implementation struggles, and his evolution as both a strategist and a brand.

We also explore his take on personal branding, client psychology, imposter syndrome, and how success in SEO is rarely about having all the answers—and often about how you present them.

🔍 In this episode:
• Joe’s transition from web developer to technical SEO consultant
• The origin of the “Honey Badger” nickname and thoughts on personal branding
• How being “a little obnoxious” can actually drive SEO leads
• The tension between technical expertise and marketing polish
• Real talk about imposter syndrome and how Joe reframes it
• Why implementation—not strategy—is the biggest SEO challenge
• His most memorable wins, including a 12M-link plugin success story
• Why he prefers PHP and how it still powers 30% of the internet
• Dealing with CEOs, dev teams, and organizational politics
• What makes a good SEO consultant (and what leads to burnout)

Whether you're new to SEO or a seasoned strategist, this episode delivers a blend of tough truths, humor, and actionable insights to keep your mindset sharp and your strategies real.

🔔 Subscribe for more interviews with the people shaping the search marketing world.