How Luke Davis Turned Blogging, Music, and HTML into a Career in SEO - While Navigating Diversity in the Industry - Episode #45

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

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5+ y ago 1:25:25

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In Episode 45, The Page 2 Podcast welcomes Luke Davis, SEO Executive at Adzooma, to unpack how his early passion for music and blogging led to a self-taught career in SEO. Luke shares how coding in front-page HTML and launching a hip-hop blog laid the foundation for his digital marketing journey.

He also gets candid about his struggles breaking into the field, including the culture shock of moving from the UK to the US and the realities of being a Black professional in a predominantly white industry.

🎯 In this episode:
• From record label blogging to SEO executive
• Self-taught coding and learning SEO through side projects
• Working in PPC and finding SEO’s place in a paid ads company
• Culture shocks, accents, and assimilation in the US
• Diversity, privilege, and underrepresentation in SEO
• Building authority and voice on Twitter and within the SEO community

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