🏢 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Jon Clark and Joe DeVita에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Clark and Joe DeVita 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5M ago 51:57

MP3•에피소드 홈

How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success.

From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.

🏢 In This Episode
• How Apartments.com approaches SEO across 20M+ pages
• Agile workflows: integrating daily stand-ups, PI planning & sprint demos
• Scaling hyper-local content with proprietary rental and cost-of-living data
• Structured data, title formulas & other “boring” tactics that still move the needle
• Using AI agents for efficiency (content QA, Fair Housing compliance & more)
• Mitigating traffic loss from Google’s AI Overviews and LLM crawlers
• Smart redirect rules & platform pitfalls during massive site migrations
• Negotiating dev tickets: writing stories developers want to ship

Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.

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