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Delaney Ruston and MD에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Delaney Ruston and MD 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How ZYN's Social Media Strategy is Driving Teen Nicotine Addiction

18:47
 
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Manage episode 436293451 series 2850704
Delaney Ruston and MD에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Delaney Ruston and MD 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

There was JUUL. Now there is ZYN. Big Tobacco is continuing to make its business model addiction, and its customer base teens and young adults.

In today’s episode, Dr. Delaney Ruston talks with Dr. Robert Jackler, an expert on how Big Tobacco targets teens with slick and deceptive advertising and misleading products.

Dr. Jackler, a professor at Stanford, talks about ZYN, the small flavored nicotine pouches that are going viral on social media. Created as a so-called safer means of harm reduction for vapes and cigarettes, ZYN packs a powerful punch of nicotine, making them just as harmful.

Dr. Jackler, who conducted research on pouch nicotine for the World Health Organization, shares how ZYN is being deceptively marketed to teens, how they lead to nicotine addiction, and what parents and teens can do to help those who are hooked.

This episode is intended for adult and youth audiences.

Featured Expert

Dr. Robert Jackler

Research References

Stanford Research into The Impact of Tobacco Advertisin

Additional Links

Quit The Hit

Hope Lab

UCSF Center for Tobacco Control Research and Education

Truth Initiative: This Is Quitting

Time Code

00:00 The Rise of Nicotine Addiction

00:28 Introduction to the Screenagers Podcast

00:45 Expert Insights with Dr. Robert Jackler

01:10 The Dangers of Nicotine Pouches

03:07 Tobacco Industry Tactics

06:16 Marketing Strategies Targeting Teens

09:14 Flavors and Their Appeal

14:16 Quitting Nicotine: Strategies and Support

17:42 Conclusion and Resources

  continue reading

47 에피소드

Artwork
icon공유
 
Manage episode 436293451 series 2850704
Delaney Ruston and MD에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Delaney Ruston and MD 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

There was JUUL. Now there is ZYN. Big Tobacco is continuing to make its business model addiction, and its customer base teens and young adults.

In today’s episode, Dr. Delaney Ruston talks with Dr. Robert Jackler, an expert on how Big Tobacco targets teens with slick and deceptive advertising and misleading products.

Dr. Jackler, a professor at Stanford, talks about ZYN, the small flavored nicotine pouches that are going viral on social media. Created as a so-called safer means of harm reduction for vapes and cigarettes, ZYN packs a powerful punch of nicotine, making them just as harmful.

Dr. Jackler, who conducted research on pouch nicotine for the World Health Organization, shares how ZYN is being deceptively marketed to teens, how they lead to nicotine addiction, and what parents and teens can do to help those who are hooked.

This episode is intended for adult and youth audiences.

Featured Expert

Dr. Robert Jackler

Research References

Stanford Research into The Impact of Tobacco Advertisin

Additional Links

Quit The Hit

Hope Lab

UCSF Center for Tobacco Control Research and Education

Truth Initiative: This Is Quitting

Time Code

00:00 The Rise of Nicotine Addiction

00:28 Introduction to the Screenagers Podcast

00:45 Expert Insights with Dr. Robert Jackler

01:10 The Dangers of Nicotine Pouches

03:07 Tobacco Industry Tactics

06:16 Marketing Strategies Targeting Teens

09:14 Flavors and Their Appeal

14:16 Quitting Nicotine: Strategies and Support

17:42 Conclusion and Resources

  continue reading

47 에피소드

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