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How to capture the “thought leadership” out of any science organization
Manage episode 452008651 series 3612848
Joachim Eeckhout에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joachim Eeckhout 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Seasoned science communicator Kat Arney discusses the concept of thought leadership in science, how any organization can get started, the importance of content consistency, how to make scientific content engaging, and the role of AI in thought leadership.
In this episode, you'll learn:
01:16 Understanding thought leadership in science communication
05:22 The process for getting started with thought leadership
09:50 How to overcome the challenges of thought leadership
14:31 Defining your niche and audience
20:52 Measuring success in thought leadership
26:21 How Kat helped ERS Genomics become a thought leader in the CRISPR space
30:16 The use of AI in thought leadership
33:56 Recommended reads for science communication
Books recommended by Kat:
- Daughter of Family G: A Memoir of Cancer Genes, Love and Fate Hardcover by Ami McKay
- Bad Blood: Secrets and Lies in a Silicon Valley Startup Hardcover by John Carreyrou
- Houston, We Have a Narrative: Why Science Needs Story Paperback by Randy Olson
- The Narrative Gym: Introducing the ABT Framework For Messaging and Communication by Randy Olson
- Storynomics: Story-Driven Marketing in the Post-Advertising World Hardcover by Robert Mckee and Tom Gerace
- Story: Style, Structure, Substance, and the Principles of Screenwriting by Robert McKee
To connect with Kat Arney:
- LinkedIn
- First Create The Media
To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn
- Contact form
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