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B2B podcasting done right: A playbook for science marketers
Manage episode 467241908 series 3612848
Joachim Eeckhout에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joachim Eeckhout 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Podcasting has exploded in popularity across B2C industries, but in B2B marketing, its potential remains underutilized and misunderstood. Too often, companies launch a podcast, produce a handful of episodes, and then abandon it when the download numbers don’t skyrocket overnight.
So, how can B2B companies, especially in niche industries like life sciences, make podcasting a powerful tool for thought leadership, relationship-building, and even lead generation?
To answer that, I’m joined by Jason Bradwell, founder of B2B Better and a specialist in helping companies turn podcasts into a real business asset. With over a decade of experience in B2B marketing, Jason has worked across multiple industries, refining strategies that make content not just engaging, but commercially valuable.
In this episode, you'll learn:
00:00 Introduction to podcasting in B2B marketing
02:43 How to turn podcasts into a lead pipeline
06:05 Tips for branding a B2B podcast
07:33 Case study: CorrDyn's Data in Biotech podcast
09:55 How to measure podcast success in B2B
13:23 What to consider when podcasting in the scientific community
16:43 How pharma companies use podcasting for patient advocacy
19:48 Common challenges in launching a B2B podcast
22:13 How to find the right structure and format for your podcast
24:42 Promoting and growing your B2B podcast
32:11 Emerging trends in podcasting
34:07 Resources for aspiring podcasters
Book recommended by Jason: Out on the Wire by Jessica Abel
To connect with Jason Bradwell:
- B2B Better (website)
- B2B Better podcast
To connect with Joachim Eeckhout, host of the podcast:
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