Mastering Buyer Personas with Jim Kraus: Insights from the Buyer Persona Institute

The Sales Technology Podcast

David Dulany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Dulany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6M ago 31:45

MP3•에피소드 홈

In this episode of the Sales Development Podcast, host David Dulany dives deep into the world of buyer personas with Jim Kraus, President of the Buyer Persona Institute. Jim shares invaluable insights into the importance of understanding buyer decisions and the five key areas that can transform your approach to sales and marketing. From defining buyer personas to conducting in-depth interviews with recent buyers, Jim provides a comprehensive guide on how to uncover and leverage the information that truly matters to your prospective clients. Whether you're in tech sales, marketing, or product development, this episode will equip you with the tools and strategies needed to better connect with your target audience and drive revenue growth. Tune in to learn from one of the leading experts in buyer persona development and take your GTM strategy to the next level!
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