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David Dulany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Dulany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Mastering the Value Sale: Transforming Tech Sales with Ian Campbell

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Manage episode 398903315 series 2545518
David Dulany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Dulany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Sales Development Podcast, hosted by Tenbound, we dive into the transformative strategies behind successful sales and marketing in the technology sector.
Our guest, Ian Campbell, CEO of Nucleus Research and an accomplished author, shares invaluable insights from his latest book, "The Value Sale." Campbell, with his unique blend of expertise as a foster parent for Huskies, a private pilot, and an adjunct professor, brings a fresh perspective on achieving tangible returns on investment (ROI) in sales.
We explore the essence of value-driven sales, the impact of real-world case studies, and the importance of focusing on productivity, cost reduction, and profitability to fuel the go-to-market engine. Campbell's approach demystifies the complex world of ROI and offers practical advice for sales professionals seeking to enhance their effectiveness and drive revenue growth.
This episode is a must-listen for anyone in the tech sales world looking to elevate their Sales strategies and achieve meaningful, value-based success.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-development-podcast--1947957/support.
  continue reading

341 에피소드

Artwork
icon공유
 
Manage episode 398903315 series 2545518
David Dulany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Dulany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Sales Development Podcast, hosted by Tenbound, we dive into the transformative strategies behind successful sales and marketing in the technology sector.
Our guest, Ian Campbell, CEO of Nucleus Research and an accomplished author, shares invaluable insights from his latest book, "The Value Sale." Campbell, with his unique blend of expertise as a foster parent for Huskies, a private pilot, and an adjunct professor, brings a fresh perspective on achieving tangible returns on investment (ROI) in sales.
We explore the essence of value-driven sales, the impact of real-world case studies, and the importance of focusing on productivity, cost reduction, and profitability to fuel the go-to-market engine. Campbell's approach demystifies the complex world of ROI and offers practical advice for sales professionals seeking to enhance their effectiveness and drive revenue growth.
This episode is a must-listen for anyone in the tech sales world looking to elevate their Sales strategies and achieve meaningful, value-based success.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-development-podcast--1947957/support.
  continue reading

341 에피소드

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