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Jason Rothman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Rothman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Rothman PPC Podcast: Google Ads and Your Business
모두 재생(하지 않음)으로 표시
Manage series 2808205
Jason Rothman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Rothman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most of their opportunities on search.
18 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2808205
Jason Rothman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Rothman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most of their opportunities on search.
18 에피소드
모든 에피소드
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1 018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It 18:03
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Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy in your ad campaigns, specifically your ad copy and structure, this episode promises to provide clarity. Join Jason for a journey into the heart of Google Ads' responsive search ads, where he'll explore the delicate dance between advertiser controlled headline and description placement versus the unpinned machine-tailored configurations (aka responsiveness). We'll cover the one time where it can make sense to use pinning and why most of the time it's so critical to let go, allowing machine learning to conjure up the most compelling ad combinations for the search user. This deep dive isn't just about pinning—it's about understanding how to maximize the powerful tools at your disposal in Google Ads for the most effective ad performance. Stay tuned, and by the end of this episode, you'll understand how a PPC expert makes informed decisions about pinning and you'll be that much closer to wielding the full potential of responsive search ads to captivate and convert your audience. To Pin, Or Not To Pin? - https://rothmanppc.substack.com/p/to-pin-or-not-to-pin Follow Jason - https://twitter.com/rothmanppc Contact Jason - https://rothmanppc.com/contact/…
On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, then check the conversion page and review the status of your conversions. Thanks for listening and sharing the show. Contact Jason - https://rothmanppc.com/contact/…
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1 016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns) 20:31
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11 ways to improve your ad copy in Google Ads search campaigns: Experiment Undeniable ad copy Ads Organic Social Website Help docs Customer's shoes Test themed responsive ads Balance human and machine The data (whole account) Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc…
My easy formula for amazing Google Ads ad copy that generates leads and sales: 1. Catch their attention 2. Meet them where they're at, mechanically and emotionally 3. Give them an undeniable offer Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc
The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period. Contact Jason - https://rothmanppc.com/contact/ Follow Jason on Twitter - https://twitter.com/rothmanppc
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1 013: The Decision You Have To Make About Updated Phrase Match Keywords 31:24
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Updated phrase match is a really big deal. Why the anger? The decision you have to make. Did you forget who the boss is? About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719 Contact Jason - https://rothmanppc.com/ Newsletter - https://rothmanppc.substack.com/ LinkedIn - https://www.linkedin.com/in/rothmanppc/ Twitter - https://twitter.com/rothmanppc Facebook - https://www.facebook.com/rothmanppc/ Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf…
Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management. Thanks for listening and enjoy the episode! About keyword matching options - https://support.google.com/google-ads/answer/7478529 Contact Jason - https://rothmanppc.com/…
In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy! Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…
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1 010: 4 Ways You Can Improve Your Google Ads Management In 2021 21:24
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Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including dual management with the Google Ads Editor, account quality scores, clickthrough rates, and applying the 80/20 principle to his Google Ads management. What new strategies are you applying to your business this year? Let us know in the comments! Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…
There's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds of Google Ads management. There's day to day management, that can almost be done on autopilot, and then there's a deeper, more powerful management that I call flow state management or being in the zone management. I describe this elevated level of management in this episode, how I access it, and what it allows me to accomplish. Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…
Here are some ways to handle losing some of the search terms data we're all used to. No need to cry. Thanks for listening. Say hi - https://twitter.com/rothmanppc
Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks about how he uses them and what he finds even more important than historical data when making Google Ads decisions. Thanks for listening, please share and leave us a rating and review. Follow Jason on Twitter - https://twitter.com/rothmanppc Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…
Jason talks about a new approach to social proof that he learned about recently. And he shares some news he came across about advertising on keywords that include "Google Ads" in the search phrase. No ads shown for 'Google Ads Agency' keywords anymore - https://support.google.com/google-ads/thread/65248999 Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/ Follow Jason - https://twitter.com/rothmanppc…
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1 005: Solve All Your Conversion Problems With The Segment Button 32:03
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The segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you double-counting conversions? The conversion action area of the segments button will help you answer all these questions. In this episode Jason walks you through how to use the conversion action area of the segment button, and he gives you examples of the kinds of conversion issues he runs into that the segment button helps him solve. Thanks for listening! Please leave the show a rating or review because it helps grow the show. Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/ Follow Jason - https://twitter.com/rothmanppc…
This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review. Covid credits - https://support.google.com/google-ads/answer/9803410 Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/ Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8 Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…
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