#44 - Unlocking Roofing Growth with Virtual Assistants: Scalable Systems & Global Talent

The Roofing Operating System Podcast: America’s Top-Rated Podcast for Roofing Software & Scalable Growth

"Unlocking Growth with Edge VAs: Scalable Systems, Global Talent & Contractor Freedom | Roofing Operating System Podcast"

✍️ Summary / Description:

Tired of drowning in admin work or falling behind on estimates? In this powerful episode of the Roofing Operating System Podcast, we sit down with Cole Kline and Alana, co-founders of Edge Virtual Assistants, to uncover how roofing companies, public adjusters, and contractors can scale smarter by leveraging highly trained virtual talent.

From climbing Kilimanjaro to climbing out of burnout, Cole shares the transformational story behind shifting from Hope Public Adjusters to building Edge VA. Alana brings her unique Latin American perspective on remote work, culture-building, and scaling with purpose.

This isn’t just about hiring VAs — it’s about building real systems, freeing up your time, and boosting your bottom line with global teammates trained in claims support, estimating, CRM processes, and more.

⏱️ Episode Timestamps:

00:00 – 👋 Introduction and Guest Welcome
00:57 – 🏍️ Adrenaline Adventures and Personal Stories
03:22 – 🌎 Alana's Background and Journey
04:09 – 🔁 Transition to Edge Virtual Assistants
09:31 – 🎓 Training and Development at Edge
16:50 – 🧠 The Importance of Onboarding and Long-Term Success
18:45 – 🛠️ Tailored Solutions for Roofing Contractors
19:30 – 📋 Helping Companies Define Roles
19:58 – 🧩 Installing Business Systems for Roofers
20:55 – 🚧 Challenges in the Roofing Industry
22:39 – 🌟 Future Vision and Unique Initiatives
22:57 – 🧊 Implementing the Wim Hof Method
24:03 – 💼 Creating Opportunities and Training
26:52 – 🧾 Insights on Public Adjusting
32:55 – 🏢 Commercial Estimating Tips
36:38 – 🚀 Getting Started in Commercial Roofing
40:16 – 🌍 Empowering Latin American Communities
41:24 – 🎯 Closing Thoughts and Encouragement

🔗 Links

📞 Work With Edge VAs — Build your dream team today!
👉 https://edgevirtualassistants.com/ 🌎

🧰 Better Boss Free Roofing Growth Audit
🚀 https://mybetterboss.ai/free-roofing-growth-audit/

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.