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How to Think About Customer Cohort Analysis with Steve Groccia, Head of Customer Success Operations at Mosaic
Manage episode 359641029 series 3463262
Mosaic Tech에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mosaic Tech 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The contemporary business world depends on in-depth and high-quality data analysis. But it seems like many departments don't have adequate time or tools to focus on data.
In a study conducted by Mosaic, only 14% of surveyed finance leaders said they used cohort analysis. Therefore, it is critical to determine the reasons behind this small percentage and offer solutions.
In this episode of The Role Forward, host Joe Michalowski welcomes Steve Groccia, the Head of Customer Operation at Mosaic. Steve and Joe discuss the reasons finance leaders don’t use cohort analysis. Steve also explains the difference between segment-based and time-based cohort analysis and the steps in the process.
Guest-at-a-Glance
💡 Name: Steve Groccia
💡 What he does: Steve is the Head of Customer Operations at Mosaic.
💡 Company: Mosaic
💡 Noteworthy: Prior to joining Mosaic, Steve was the Director of Finance at Fundbox.
💡 Where to find Steve: LinkedIn
46 에피소드
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