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The Road to Online Retail - Episode 3: Why online retailers need to understand the importance of "phygital".
Manage episode 322249915 series 3324593
The Road to Online Retail에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Road to Online Retail 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In our previous two podcasts, we've been exploring the belief of Kevin Moore, an international retail and sales marketing expert, that we are now entering "the second age of online retail".
This second age is the accelerated migration of shoppers to digital retailing of all goods and services.
In our podcast, we're exploring ways that both physical and digital retailers can ensure they're ready for this second age.
And an important part of that readiness is a retailer's "phygital" offering.
What's a "phygital" offering and why is it an important thing for online retailers to be across? Listen on...
Find out more about our podcasts, resources and courses at https://theroadtoretail.com
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