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Episode 71: CRM Adoption vs Utilization - How They're Different and Why It's Important
Manage episode 381623010 series 3005263
Lift Enablement, Doug Davidoff, and Jess Cardenas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lift Enablement, Doug Davidoff, and Jess Cardenas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Whenever CRM implementation is a topic of discussion, adoption and utilization are usually two words that aren’t far behind. Everyone wants adoption and utilization of their new system, but what people don’t realize is that they use these words interchangeably. When in reality they mean two different things. Adoption refers to the overall acceptance and use of the CRM system by the team and utilization refers to how effectively the team uses the CRM system to achieve their goals.
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Thanks for listening and remember to just say no to shitty RevOps!
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