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Unifying Your GTM Data (Across Different GTM Motions)
Manage episode 437838986 series 2811318
Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion?
Crissy breaks down unifying your GTM data and shows a couple examples.
Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm6qL7dwQY
Hear more from us:
Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w
Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter
Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/
Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
201 에피소드
Manage episode 437838986 series 2811318
Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion?
Crissy breaks down unifying your GTM data and shows a couple examples.
Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm6qL7dwQY
Hear more from us:
Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w
Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter
Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/
Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
201 에피소드
모든 에피소드
×1 BI Tools Making GTM Data Issues Worse?!, Incrementality Reporting for B2B, 5 Qs on Our Custom Object 46:12
1 Demo of CS2's Custom Object Funnel Tracking, Live Call from an AI SDR, When to Buy an ABM Platform 43:36
1 AI is Taking SDR Jobs, "Founder Brand" For Everyone?, Nurtures Are Dead (Or Are They?) 36:15
1 Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead? 42:00
1 Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities 48:01
1 Breaking Down Funnel Attribution vs. Multi-Touch Attribution 44:53
1 UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice 42:41
1 A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show 46:17
1 ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations? 49:43
1 Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast 36:55
1 Your Hubspot or Marketo Needs a Centralized Lead Management Process 12:42
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