191 | Dive into Google Shopping Ads with Sara Jones

The Resilient Retail Game Plan

Have you used Google Shopping in your business? Maybe you've given it a go, but you're not really sure if you're getting the best results. Or you've taken a look and it just all seems too complicated.

Today I’m joined by Sara Jones. She is the founder of the online retail Academy and she's a specialist in Google Shopping Ads. She's going to be talking to us about the difference between Google Shopping Ads and Meta Ads, how to set it up and how to get the best results for your business.

Let’s dive in!

[00:00] Diving into Google Shopping Ads with Sara Jones

[01:39] Welcome Sara Jones! Founder of the Online Retail Academy

[02:04] What is the difference between advertising on social media versus Google advertising?

[06:08] What is the difference between sponsored listings and shopping images in Google?

[07:52] Are there specific types of businesses that are eligible to run Google Shopping?

[10:07 ]What do retailers need to have to get started with Google Shopping Ads?

[14:10] What are some of the nice to have things that make it more likely to succeed?

[18:37] Let's talk about keyword research

[22:49] What kind of budget do people need to be thinking about for this kind of shopping ad?

[27:11] Will Google Shopping Ads see the same shift in cost as we've seen in the social media sites?

[29:07] Where can you learn more about Sara and the Online Retail Academy