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How to Craft a Compelling Story for Your Business That Sells
Manage episode 359240136 series 3442421
Matthias Bohlen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matthias Bohlen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The StoryBrand Framework Explained
You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if you're not a natural marketer. But don't worry. In this episode, I'll explain a framework that helps you create a story that engages your target audience and convinces them to take action. It's called The StoryBrand framework.
Transcript:
https://2quiet2market.com/blog/surefire-way-write-engaging-stories-for-your-customers/
Chapters:
- (00:00) - Intro
- (00:33) - Does no one respond to your marketing?
- (01:16) - How to Craft a Compelling Story for Your Business That Sells
- (01:53) - Identify the Hero
- (02:09) - Sense Their Problem
- (03:30) - Be a Guide with a Plan
- (04:18) - Call Them to Action
- (04:56) - Help them avoid failure
- (05:39) - Show success
- (06:34) - Now Tell Your Own Story
- (06:56) - If You're Not a Storyteller
- (07:32) - Outro
Creators & Guests
- Matthias Bohlen - Host
18 에피소드
공유
