Legal Marketing Strategies for Solo Practitioners and Small Firms with RizeUp Media CEO Travis Hoechlin

The Real Estate Law Podcast

In today's episode, We're excited to welcome the founder and CEO of RizeUp Media Travis Hoechlin. As the head of RizeUp Media, Travis works with over 350 law firms across the country to handle their digital marketing needs. With a passion for helping attorneys maximize their online efforts, Travis is ready to offer his expertise on topics like SEO, social media, and lead generation. We're excited to learn from his experience in legal marketing today.

Travis discusses the importance of online presence and reviews to help potential clients find you. He emphasizes becoming a thought leader by offering advice on social media. Travis also stresses the importance of humanizing yourself to build trust. While ethical guidelines can limit marketing, Travis believes attorneys can still connect with clients online.

RizeUp Media helps firms with websites, SEO, and lead generation so attorneys can focus on practicing law. Travis shares how answering calls promptly is crucial for converting leads. Overall, our discussion offers practical tips for solo practitioners and small firms to boost their online profiles and connect with clients in their industries.

Things we discussed in this episode:

• The importance of social media in humanizing lawyers and building familiarity with potential clients.
• Challenges of marketing and sales in the legal industry due to ethical concerns.
• Services RizeUp Media provides to law firms like website creation, SEO, social media management, and PPC campaigns.
• Ensuring attorneys answer phone calls promptly to convert leads.
• Offloading time-consuming digital marketing tasks to agencies.
• Mixed opinions on AI's current effectiveness for content creation in the legal field.
• Using social media for exposure and keeping law firms top of mind.
• Advising against bragging on social media and focusing on problem-solving instead.
• Recommendation to position oneself as a thought leader by providing industry advice.
• Importance of staying top of mind with past clients through regular social media posting.

Get in touch with Travis:

Website - https://www.rizeupmedia.com/

Facebook - https://www.facebook.com/rizeupmedia

Instagram - https://www.instagram.com/rizeupmedia/

#realestatepodcast #realestate #realestateinvesting #realestateinvestor #realestatelaw #realestateagent #LegalMarketing #LawFirmMarketing #SocialMediaMarketing #OnlinePresence #ThoughtLeadership #LeadGeneration #ConvertingLeads #SmallBusinessLawyers #SoloPractitioners #FocusOnPracticingLaw

Follow Us!

Join Jason Muth of Prideaway Stays and Straightforward Short-Term Rentals and Real Estate Attorney / Broker Rory Gill for another episode of The Real Estate Law Podcast!

Following and subscribing to The Real Estate Law Podcast not only ensures that you'll get instant updates whenever we release a new episode, but it also helps us reach more people who could benefit from the valuable content that we provide.

The Real Estate Law Podcast Website and on Instagram and YouTube

Prideaway Stays Website and on Facebook and LinkedIn

Straightforward Short-Term Rentals Website and on Instagram

Attorney Rory Gill on LinkedIn

Jason Muth on LinkedIn

This podcast and these show notes are not legal advice, but we hope you find both entertaining and informative.

Hospitality.FM

The Real Estate Law Podcast is part of Hospitality.FM, a podcast network dedicated to bringing the best hospitality-focused podcasts to those in and around the industry, from Food + Beverage, Guest Experience, Diversity & Inclusion, Tech, Operations, Hotels, Vacation Rentals, Real Estate Law, and so much more!