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Ep 144: Google Is Your New Business Card W/ Jason Barnard
Manage episode 352799761 series 2896564
The Raygacy Show에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Raygacy Show 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If you do an online search for your name or the name of your business, what you find on page one of Google represents how most people see your brand today.
It doesn’t really matter if your favorite customer tells the world you’re the most wondrous thing since sliced bacon – people will Google you and what they find is all part of the buying process.
And here’s the good news – controlling what people find when they search for you is a part of marketing that is referred to as reputation management or reputation marketing. You might think this is only about online reviews, but it’s much bigger than that.
In this episode, we've invited a digital marketing consultant. His name's non-other than Jason Barnard.
Jason specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do). He's a regular conference speaker on SEO and he's been featured on numerous podcast platforms too.
In this episode, Jason will be sharing:
1) The Reason Why Google Is Your New Business Card
2) The Importance of Google Knowledge Panel For Your Brand
3) The Management of Your Brand On Google
Learn more about Jason Barnard :
Website: https://jasonbarnard.com/
LinkedIn: https://www.linkedin.com/in/jasonmbarnard/
Youtube: https://www.youtube.com/c/kalicube
Sponsored Brand: Medicels Aesthetics
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